Product vision and mission
Why your product exists.
Values
At the heart of your character and culture
Product and design principles
What guides your team and decision making
Design thinking and the double diamond
The gold standard innovation approach and process
Personas and scenarios
Understanding your audience is foundational
Opportunity or problem statement
What your product or project is setup to solve.
Objective and key results - OKRs
The goals your product or project is focussed on
Journey and opportunity map
Awareness in process and where opportunities exist
How might we?
Start a brainstorm or ideation session with this statement
Prioritisation matrix
Prioritise until it hurts: reach, impact, confidence and effort